Last Updated: September 2026

This Privacy Policy describes how EUTOPIA Automotive ("we," "us," or "our") collects, uses, discloses, and protects your personal information on our website and digital channels in compliance with the Protection of Personal Information Act 4 of 2013 (POPIA) and other applicable South African privacy laws.

By using our website, submitting booking requests, or interacting with our digital ads, you acknowledge the processing of your personal information as set out in this policy.

1. Responsible Party Details

  • Business Name: EUTOPIA Automotive

  • Physical Address: Unit 6, 1 Printers Way, Montague Gardens, Cape Town, 7441, South Africa

  • Contact Email: bookings@eutopia.autos

  • Contact Phone: +27 87 265 3684 (WhatsApp: 079 670 1967)

2. Personal Information We Collect

We only collect basic personal and minimal vehicle details necessary to respond to service inquiries, arrange bookings, and conduct targeted digital marketing.

A. Information You Provide Directly

When you fill out our online booking request form, we collect:

  • Contact Details: First name, last name, email address, and mobile phone number.

  • Basic Vehicle Information: Vehicle make, model, and year.

  • Service Details: Selected service required and any optional message or inquiry details you provide.

B. Information Collected Automatically (Cookies & Tracking Pixels)

When you navigate our website, we automatically collect non-personally identifiable and behavioral data using tracking technologies:

  • Digital Identifiers: IP address, browser type, device information, and geographic location region.

  • Browsing Activity: Pages viewed, links clicked, time spent on pages, and referral URLs.

3. Digital Advertising, Retargeting & Cookies

Our website uses third-party tracking tools to optimize marketing and deliver relevant advertising:

  • Meta Pixel (Facebook Advertising): We use Meta/Facebook Pixel to measure the effectiveness of our ad campaigns and build custom audiences for retargeting. Meta may place cookies on your device to show you targeted ads based on your visit to our site.

  • Google Ads & Tag Manager: We use Google advertising cookies to run search and display ads, track online conversions, and remarket to users who have previously visited our site.

  • Analytics Cookies: We use web analytics cookies to monitor traffic trends and improve site functionality.

Managing Cookies: You can disable or delete cookies via your web browser settings. Disabling cookies will not prevent you from using our online booking request form.

4. Purpose and Legal Basis for Processing

We process your personal information under the following legal grounds provided by POPIA:

Processing Purpose Data Categories Legal Basis (POPIA)
Booking & Inquiry Handling: Processing your request, verifying details, and contacting you to confirm appointments.Name, Mobile, Email, Basic Vehicle Info (Make/Model/Year)Performance of a Pre-contractual Step / Contract
Direct Customer Communication: Sending booking confirmations, status updates, or responses via phone, SMS, or email.Contact DataLegitimate Interest / Performance of a Contract
Targeted Advertising & Remarketing: Delivering relevant advertising across Google, Facebook, and Instagram.Digital Identifiers, Cookie DataConsent (Cookie Accept) / Legitimate Interest
Website Optimization & Security: Monitoring traffic, preventing fraud, and ensuring web platform stability.Technical Usage Data, IP AddressLegitimate Interest

5. Third-Party Data Sharing

We do not sell, rent, or trade your personal information. We share data only with service providers under strict privacy obligations:

  • Digital Advertising Partners: Google LLC and Meta Platforms Inc., to execute retargeting and ad measurement.

  • IT & Web Hosting Providers: Third parties hosting our website infrastructure, servers, and form submission databases.

  • Communication Service Providers: Platforms used to route email alerts, SMS notifications, or customer service messaging.

  • Legal Authorities: Where required by South African law or court order.

6. Cross-Border Data Transfers

Because Google and Meta operate global network infrastructure, certain cookie identifiers or ad telemetry data may be processed on servers located outside South Africa. In accordance with Section 72 of POPIA, we ensure these transfers occur under data protection standards that match or exceed South African legal requirements.

7. Data Retention & Security

  • Data Safeguards: We implement technical measures (such as SSL encryption and restricted system access) to safeguard your information from unauthorized access, loss, or theft.

  • Retention: Booking request details are retained only for as long as necessary to complete the service interaction, maintain transaction history, or fulfill legal obligations.

8. Your Rights under POPIA

In terms of POPIA, you have the following rights regarding your personal information:

  • Right to Access: Request confirmation of whether we hold personal information about you.

  • Right to Correction/Deletion: Request the correction, updating, or deletion of inaccurate or outdated information.

  • Right to Object / Opt-Out: Object to processing for direct marketing or opt-out of personalized advertising cookies at any time.

9. Contact Details & Information Regulator

EUTOPIA Automotive Contact

For privacy queries or requests regarding your personal data:

South African Information Regulator

You have the right to submit a complaint to the Information Regulator if you believe your privacy rights under POPIA have been infringed:

Quick Booking

BOOK YOUR
VEHICLE IN

Tell us about your vehicle and what it needs. One of our team will call you back to confirm a slot — usually the same working day.

By sending this form you agree to our Privacy Policy. We use your details only to respond to your booking.

We reply within one working day.